Shop of the Week: Montana Knox
By Rebecca Prusinowski (from Paper magazine)
Artist and designer Montana Knox recently opened his first store, a super-cool little space replete with his screen-printed wares. Founded four years ago, Knox's namesake label features his original hand-drawn graphics on organic cotton and bamboo apparel. The casual men's tees were his claim to fame, but the brand has since expanded to include women's tees, accessories, art prints, and a collection of sterling-silver and gold-vermeil jewelry made with Aaron Ruff (of popular label Digby & Iona).
Industrial designer Mark Reigelman got crafty with the small retail space: He used barn board display crates, black textured wallpaper, gallery lighting, and a killer wall-size mural by Knox himself to create a sharp interior look. It doesn't overshadow the unique artistry behind each item for sale, though. Montana Knox's graphics are curious and clever and kinda crazy, too. Check out that scaley monster ravaging the heart of the "I [heart] New York" logo tote above!
Lest you think this line is all about looking cool, please note that Montana Knox only uses climate neutral organic cotton and sustainable bamboo as well as the highest environmental, social and ethical standards in the industry. It's also family-run and totally indie. When we stopped by before their summer party last Friday, we met sister Laura (who helps manage the shop and models the women's garb) and mom Annette (who mans the books and also makes the company's adorable Montanimals stuffed toy line). Though some of his design creatures appear a bit menacing, Montana Knox's store is of the feel-good variety.
Montana Knox
4 Extra Place, off E. 1st St.
(212) 529-5669
www.montanaknox.com
Photos by Rebecca Prusinowski
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